Alice in Wonderland or What's a Nice Kid like You Doing in a Place like This? is a 1966 American animated television special produced by Hanna-Barbera and sponsored by Rexall and Coca-Cola. It aired on March 30, 1966 on ABC, and never appeared on television again outside of occasional airings on Cartoon Network(specify?). It is based on the popular novel, Alice's Adventures in Wonderland by Lewis Carroll.